Starting a venture of your own is a plan many of us dare to dream today. It was the scenario for our previous generation, maybe because they saw Amrutham and Anji fail at their business so many times. But as the Telugu TV show returns with a sequel, Amrutham Dhvithyeeam, an entire generation gears up to be better than ever before. If that’s our starting point, we know that we’re starting from the bottom and have a long, long way to go.
Watch the trailer of ZEE5 Telugu Original comedy series Amrutham Dhvitheeyam here:
Most youngsters dive into their businesses without knowing what the next right step would be. This overwhelming feeling can take over our sanity and cause our brain babies to fail terribly. But the correct solution is always around the corner and all you have to do is pay a little bit of attention.
1. Conduct a thorough market research
You may want to spend enough time researching the potential of your business idea. Start by interviewing people who could be your target audiences. Move to research on the available products or services that fall under the same category as yours. Analysing these aspects will help you in spotting loopholes and finding a voice for your service.
2. Keep your brand image in mind
Many young entrepreneurs go with the flow and end up finding a voice for their brand much later. This requires a change in branding, which in turn results in re-establishing your brand’s identity. In your initial stage, decide upon the message and identity of your brand and find a name that suits you best.
3. Be visible
It is important for your brand to be seen by people, on all the right platforms. A presence on social media is a great way to get started. Using business tools available on popular platforms will help in reaching your target audience in the best way possible.
4. Start by selling the idea
Initially, you might want to lure people into the idea of your product or service. The excitement and inquisitiveness will make you win half the battle before launching your business.
5. Take calculated risk
Risks will always be an integral part of your business. It could be day one, day 100 or many years down the line. As long as your work in a competitive market, risks can never be eliminated. However, you can take a calculated step to grow, a small step at a time. Remember, slow and steady wins the race.
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